How to buy gifts for men who are a pain to shop for. A formula with examples. People hate buying me gifts because when I see something that I like that's not too expensive, I tend to just go and get it for myself. So for a good gift, there has to be a reason why I didn't go and buy it already. There are three typical reasons for this. One, it was too expensive or hard to get to justify. Two, I didn't know what existed. And three, I didn't realize I would enjoy it as much as I actually would. The best gifts often fall into multiple of these categories. And don't have to be expensive. There's a trick for that. Oh, and ladies, it's not that we don't appreciate it. sentimental gifts when done right, but you can't go wrong with something practical, or cool-looking. Let's cover some examples. Imagine we're buying a gift for Bob. My favorite formula is to take something that's normally cheap and buy them an amazing world-class quality version of it, costing way more than they would ever think to spend on something like that, but objectively not all that much. Let's say that Bob likes stout beer. He's probably used to paying two to five dollars a bottle, but you can go on beeradvocate.com and find world-class beers that you could find somewhere for not a lot overall. You could do the same for chocolate, like this bar of highly rated Belgium chocolate that costs less than six bucks. But it's not just consumables. I bought this super high-quality Japanese steel nail clipper several years ago for around 25 bucks, and it makes my life easier. I've got more cool examples across every price range. Video is coming soon.
Additional notes
Let’s pool our thinking here: what are the best examples of this technique that you’ve thought of? #gifts #giftideas #giftideasforhim (The cube I’m holding at the start is called a CMY cube, link on my website)
References
No DOI, PMID, or source link was listed in the spreadsheet caption. The transcript mentions beeradvocate.com as an example resource.